What are Nootropics?
Before we take a closer look at nootropics, let’s start with the most basic of details regarding these supplements. We would like to start our article by looking at what exactly a nootropic supplement is, and how it may compare to some of the other natural memory enhancement supplements that can be found on the shelves at your local supplements store.
Nootriment[1] explains that nootropics are often called smart drugs, due to the fact that these supplements are used to make the brain smarter in several ways. These drugs are often utilized to assist with improving memory capacity, as well as to enhance concentration and focus abilities.
Many of the nootropics on the market today have the ability to improve a user’s attention span, and acts as an excellent study aid for students who are finding it difficult to remember information that they will require while writing an examination.
When it comes to the nootropic industry, there is one very important factor that we do need to address here. You will see some products promoted as “nootropics”, while others are being promoted as “cognitive enhancers”, “memory support supplements” or perhaps “mental performance improvement supplements”.
Since nootropics are utilized for similar benefits, a lot of people think that these products are exactly the same, but, in reality, there are some differences that should be taken into account when deciding which type of supplement to buy.
Smart Drug Smarts[2] explain that a cognitive enhancer refers to any supplement that claims to improve elements of mental performance – this may include specific or broad claims.
A nootropic, however, refers to a specific group of supplements that are developed to address specific problems a person may be suffering from; thus offering a restricted number of benefits, including improvements in learning abilities, better memory function, enhanced concentration and an elevated mood.
Another rule that allows a supplement to be classified as a nootropic is that they must be non-toxic, free of side-effects and also offer neuroprotective properties.
What are the Basics of Nootropics?
The Hollywood film called “Limitless” featured the idea of taking pills that could turn a human into a super genius. Is that really possible?
Nootropics can be naturally-occurring or man-made that supplements one’s mental cognition to improve memory and the person’s ability to learn, while others promise increased focus and concentration. It varies from person to person.
Nootropics promises the following
- Enhance memory and learning ability
- Protection of brain from damages and diseases
- Supports brain function under damaging and disruptive conditions
- Promotes the efficacy of neural firing control mechanisms
- With minimal to no side effects and typically non-toxic.
In order to be considered a nootropic, a product needs to meet certain requirements including the ability to enhance memory and learning, protect the brain from chemical and physical assaults, have a low risk of side effects, and increase the efficacy of different brain regions[1].
These products are available to everyone, you just have to go to a store or look them up online. It can be difficult to determine whether you should buy some product, especially if you’ve never used it before. To help you out, we compiled a list of the best nootropics of all time.
Top Memory Pills of 2023
After doing extensive research to identify the nootropic supplements on the market that has the most potential in the modern day, we have compiled a list of the best supplements you can purchase to help you become more efficient when it comes to your mental health and overall cognitive performance.
1. Noocube
Noocube combines some of the most effective nootropic ingredients, such as Alpha GPC, cat’s claw and Huperzine A, into a powerful formula that helps to offer the user with an impressive boost in mental performance.
The supplement aims to deliver a variety of benefits to the user, such as better memory abilities, improved concentration and protections for the brain against damage that may be caused by free radicals in the body.
2. Addy Focus
Addy Focus is a very specific nootropic that has been developed to assist with providing the customer a significant improvement in their concentration abilities. The supplement contains a variety of ingredients, including Rhodiola Rosea, Cocoa Seed Extract, L-Tyrosine and Baroca.
This combination helps to sharpen the mind and allows the user to focus on a task-at-hand without being easily distracted. Many of the ingredients found in Addy Focus have a lot of scientific evidence to back up the claims made about them by the manufacturer of the product.
3. SmartX
SmartX[5] is a neurological enhancing supplement manufactured by a brand called Cerebral success.
The product is specifically formulated to improve memory, increase focus and concentration, and boost energy levels in the brain. Students and entrepreneurs benefit from this product the most due to the fact it allows them to focus on their assignments and projects better.
The supplement works by increasing blood flow to the brain in order to increase delivery of nutrients. SmartX stimulates the central nervous system for energy and mental alertness, and thanks to its antioxidant properties it can neutralize free radicals and prevent oxidative stress or damage it would cause.
Some ingredients found in the formula of SmartX are:
- Huperzine A – Prevents acetylcholinesterase from destroying acetylcholine, treats memory loss and cognitive deficiencies
- Vinpocetine – Increases blood flow to the brain[6]
- DHA – maintains brain fluidity and helps in the maintenance of cognitive functions
- L-glutamine – Plays a vital role in synaptic maintenance and plasticity which contributes to learning and memory[7]
The product is available on the official website and at GNC. SmartX is covered by a 30-day money back guarantee.
4. Nootrobox: Rise
The Rise is a nootropic that belongs to the Nootrobox range of products released by a brand called HVMN.
The brand designs and develops products that enhance key biometrics to improve the cognitive, physical, and metabolic output of an individual. This particular supplement, Rise, was also featured by the Wall Street Journal, New York Times, and others.
With regular and long-term use, the supplement improves memory and overall cognitive performance of a user.
The driving force behind the product’s efficacy is the formula where ingredients are selected for their effects on anti-fatigue and working memory capacity. It’s useful to add that intake of Rise makes a person’s mind more resilient due to its ability to reduce stress and anxiety.
Ingredients in this supplement are:
- Bacopa Monnieri – Enhances memory and attention
- α-GPC – Precursor to acetylcholine, crosses the blood-brain barrier and is directly used by neurons[8]
- Rhodiola Rosea – Protects against negative effects of fatigue and stress
You can find the product on the official website.
5. Ciltep
Ciltep[9] is a nootropic supplement made by a brand called Natural Stacks. The product is designed to initiate long-term potentiation, the underlying mechanism for greater memory, concentration, and motivation.
The regular use of Ciltep induces a number of positive effects including increased mental endurance, enhanced alertness, improved mood, and social ease, and increased the ability to study due to sharper memory and the ability to pay attention.
The nootropic also improves recall and memory formation while enhancing the sense of presence, novelty, and awareness. Ciltep isn’t associated with some side effects and the capsules are suitable for vegans.
The formula of this supplement includes the following ingredients:
- Artichoke Extract – Contains an enzyme that breaks down molecules which relay signals in the brain
- Forskolin – Increases the duration of neurons which are crucial for brain functions[10]
- Vitamin B6 – Important factor in metabolic and psychological function
- Acetyl-L-Carnitine – Crosses blood-brain barrier, increases energy levels, combats fatigue and brain fog
- l-Phenylalanine – Essential building block of the neurotransmitter dopamine[11]
The product is available on the official website and it comes with 30-day money back guarantee.
6. Alpha Brain
Alpha Brain is a nootropic supplement produced by a brand Onnit. The product is specifically formulated to help you remember names, places, focus on complex tasks, and improve mental speed. According to the manufacturer, a user doesn’t have to wait a few weeks to see results, Alpha Brain works the first time you take it.
With regular use, you can expect a major boost in energy, memory, focus, and brainwave optimization. It all comes down to an impressive formula which contains:
- Bacopa Monnieri – Sharper memory, longevity, and exhibits antioxidant effects
- Cat’s claw – antioxidant and immunity-boosting effects
- Huperzia Serrata – Prevents the inhibition of acetylcholine, thus protecting memory and other cognitive abilities[12]
- Oat Straw – Alleviates neurological stress and exhaustion, thus improving overall cognitive performance
The product also comes in the form of instant drinks. You can find Alpha Brain on the official website of the brand. The supplement comes with 90-day money back guarantee, and Onnit also offers Keep-it policy where users get a full refund without having to return the bottle. Keep-it policy can only be used once.
7. NOW True Focus
A vast majority of supplements and other dietary products aren’t suitable for vegans and vegetarians because the capsules itself are made from animal-based gelatin.
True Focus[13] is ideal for persons who struggle to find a nootropic suitable for vegans. The product is manufactured by NOW, a company that focuses on the development of natural products only.
True Focus works to improve production of key neurotransmitters dopamine and norepinephrine which are essential for maintenance of alertness and mental acuity[14]
The product contains B-complex vitamins, taurine for an energy boost, ginkgo biloba which is well-known for cognitive-enhancing properties and the ability to improve blood flow.
You can find this product online and in some stores.
8. Optimind
Optimind[15] is specifically formulated to provide optimal support to groups that use nootropics the most: students, entrepreneurs, athletes, and business executives. The regular intake of this supplement allows you to stay focused, boost your energy levels, and enhance mental performance.
Despite the fact that people may experience different effects due to different brain chemistry, most users report incredible energy boost and increased focus on a daily basis.
The formula of Optimind contains natural ingredients and some of them are:
- Choline – a precursor of acetylcholine, as mentioned above. It’s important for sharp memory, mood, and intelligence. Choline is also useful for faster decision-making
- DMAE – Aids in the formation of acetylcholine, supports memory and mood, sharpens intelligence and thinking skills[16]
- Vinpocetine – Exhibits anti-inflammatory effects, improves memory, concentration, and cerebral metabolism
- GABA – Calming effects, enhances the production of melatonin
Optimind comes with 30-day money back guarantee.
9. Excelerol
Excelerol deserved its place on the top 10 nootropics of all time list due to its well-roundedness. The product is created to support memory, focus, alertness, and concentration. In order to provide these effects, Excelerol contains about 20 clinically studied ingredients such as:
- Guarana Extract – Boosts energy levels
- Niacin – or vitamin B3, essential for optimal health
- Cobalamin – Necessary for production and health of brain cells, nerve growth[17]
Excelerol promotes both short- and long-term cognitive functions and it uses multiple mechanisms to make it happen. For example, the nootropic supports the function of neurotransmitters and it improves oxygen and blood circulation.
Regular intake of this supplement heightens energy distribution and promotes brain growth factor. Excelerol helps reduce stress, which is important because when left unresolved stress can hinder cognitive functioning.
8. Qualia
Qualia[18] belongs the group of the most comprehensive nootropics on the market. The product was manufactured by the Neurohacker Collective, a brand whose main goal is to utilize their knowledge and current scientific evidence to help users realize their potential and improve in every aspect of their life.
The idea to create Qualia stems after realizing that everyone experiences symptoms such as brain fog, mental exhaustion, and low mood. Different factors affect our brain power including diet, toxins, and lifestyle in general.
Qualia has the purpose to nourish the mind with more than 40 premium brain-boosting ingredients that enhance focus, mood, energy, creativity, and promote long-term brain health.
As mentioned above, Qualia contains more than 40 ingredients which can be classified into the following groups:
- Neuro-Vitamins – Vitamins that take part in neurodevelopmental and neuroregulatory processes
- Adaptogens – Help brain respond to stress better, promote neurogenesis, tissue regeneration, and other functions[19]
- Neuro-Minerals – Minerals that participate in neurochemical regulatory processes
- Neuro Anti-inflammatory and antioxidant ingredients – protect the brain from inflammation, free radicals, diseases, etc.
Like other dietary supplements, Qualia is safe for regular use too.
10. Awaken[20]
Awaken is a premium nootropic made by a brand Awakened Alchemy. The company creates innovative nutraceuticals, based on principles of effectiveness, integrity, transparency, and quality. Their product, Awaken, is formulated to improve overall brain power and allow you to get more things done.
Regular intake of Awaken accelerates learning and improves both short- and long-term memory. The nootropic product enhances clarity, focus, and concentration while intensifying motivation and drive. The potent formula boosts energy levels and vitality, but it also supports brain health from negative and potentially harmful influences.
Awaken is ideal for vegans and vegetarians, too. Persons with gluten intolerance can also take these capsules. As far as formula is concerned, it contains 12 ingredients and some of them are:
- Phenylethylamine – Neuro-Amplifier which increases actions of dopamine, norepinephrine, serotonin, and acetylcholine
- L-Theanine – Reduces stress, promotes relaxation, alertness, and cognition
- Ashwagandha – Promotes physical and mental health by reducing stress and anxiety, improving brain function, enhancing immune system, and improving metabolism[21]
- Bioperine – Extract from black pepper, improves bioavailability and absorption of other ingredients
Although the product has mild central nervous system stimulatory effects[22], it doesn’t contain coffee or some other stimulants. The product is available on the official website and it comes with 30-day money back guarantee.
What to Look for When Buying a Nootropic Supplement?
Now that we have established that there are some nootropics that work, but a lot of these supplements are overly promoted without being able to deliver real results, we want to focus on how a person would be able to tell a real and effective nootropic from one that will most likely just waste their money. We are going to share a couple of important tips that will help make such a decision much easier.
- The first step to determining whether a nootropic supplement may be effective or rather just a useless pill is to see if the nootropic meets the basic requirements for being officially classified as a nootropic.
- Nootropic Expert[3] recommends not opting for the generic nootropic supplements that can be found at the local drug store or supermarket. These are most often generic products that have been rebranded and they usually do not work – at all.
- Consider all of the ingredients found in a nootropic you may be interested in buying. Make sure such a product contains ingredients that are backed by scientific evidence. A lot of these supplements also tend to contain cellulose, titanium dioxide, silica, rice flour and magnesium stearate.
We have discussed this previously in our article – take the information shared and compare it with the features of the nootropic. If they all line up, then you might have found yourself a potential product to help you improve your mental performance.
Rather do some research to find out what brands are most trusted in the nootropic industry and then try to find a nootropic made by that particular brand.
These are unnecessary ingredients, and you may want to rather opt for a product with fewer fillers.
Does Nootropics Really Work?
With all the buzz about the nootropic industry, many people are asking the big question as to whether or not these supplements actually work.
Considering the fact that nootropics promise to make you smarter by simply taking a pill a day does sound somewhat like science fiction after all. Thus, we should also cover the topic as to whether taking a pill a day could improve your mental power, or not.
Firstly, it should be noted that there are thousands of supplements on the market that claims to be the best nootropic available. This naturally means that there are a lot of products out there that will make empty promises and never deliver on their claims.
This, however, does not apply to every single nootropic that you can find on the market today. In fact, there are actually a number of nootropics that have been scientifically-proven to offer a significant enhancement in overall mental functionality amongst large groups of study participants.
So, to answer the question: “Do nootropics really work”, we would have to say yes and no. The answer is really much more complicated than simply providing a straight answer, like a yes or a no. When it comes to determining the effectiveness of a particular nootropic supplement, several factors need to be considered.
When the product includes some of the basic ingredients that are considered fundamentals of a powerful nootropic, and the product passes the basic set of requirements for a nootropic, then there is a chance that the answer could be “yes”.
When these factors are not present, then the answer to the big question would most likely be “no”. This is why it is so important to first conduct thorough research into the nootropic industry and not to opt for the first product that pops up when you search for nootropics on Google.
What is a Nootropic Stack?
A common mistake for some users is increasing the dosage of their preferred nootropics for greater effects. But actually, upping the dosage can lead to lesser efficacy. It could result in diminished cognition, slower processing or unproductivity.
Experienced users usually customize their nootropics. They combine two or more supplements to achieve greater efficacy for improved cognition functions that any single supplement cannot do on its own. This process is called nootropic stacking and its product is called a nootropic stack. It’s a supplementation technique aimed to further maximize the abilities of one’s brain functions.
Ray Kurzweil, a famous inventor, takes around 180-200 supplements daily in his attempt to achieve longevity and immortality. But for beginners, two or three supplements will be sufficient to achieve potent effects.
It is also recommended to try a single nootropic first before deciding to stack them with others. This is because stacking nootropics are more expensive than trying a single one. You’ll be able to identify which of the individual nootropics are giving positive or negative effects.
Get started with nootropic stacks through these two ways:
Preformulated Stacks
There are available preformulated stacks in the market. You can buy them from supplement manufacturers who have created their own compound of nootropics into a capsule form.
Pros: These nootropics are guaranteed to be efficient to some degree and offers convenience when taking it on its own or use it as a base which can be expanded by taking other nootropics.
Cons: The disadvantage of using preformulated stacks is that you cannot experiment with dosages and its components Preformulated nootropics offer greater convenience but you also have to make sure that you stick to reputable companies.
Custom Stacks
Most people who get serious about nootropics opt for customizing their own stacks.
Pros: It gives the user the opportunity to be flexible and creative with blending their chosen nootropics. You can change your stack components and dosages that can be fitting for your own needs. Aside from that, it is much more practical. Buying a preformulated stack from a brand name also includes the costs for marketing, advertising, and packaging, making it more expensive.
Cons: Main disadvantage in customizing stacks is that beginners usually have very limited knowledge about where to start, what to take and how many doses are needed. However, researching will definitely help you a lot. We recommend that you stick to this guide to know more about the basics.
How To Begin Nootropic Stacking with Best Nootropics Ingredients?
Considering the ingredients of your customized or preformulated stacks is of huge importance. Your nootropic ingredients can be two types: synthetic or natural nootropics.
Synthetic nootropics are compounds created in the laboratory. Piracetam, a synthesized chemical with a chemical name 2-oxo-1-pyrrolidine acetamide, was one of the first laboratory compounds created specifically for improving cognitive performance.
However, if you prefer to completely stay away from chemicals, there are notable natural and herbal nootropics that are created with the same effects as the lab created compounds. Or you can mix and match herbal/ natural with synthetic nootropics to have greater options for your goals, from memory improvement to anxiety reduction.
What are the Best Natural and Herbal Nootropics?
1. Huperzine-A
BEST FOR MEMORY
Huperzine-A is a natural nootropic extracted from a Chinese club moss plant of the Huperzicaea family. It is one of the many vital nutrients of your brain.
It’s an acetylcholinesterase inhibitor, which means it stops the breakdown of acetylcholine. Huperzine-A does not produce acetylcholine but it allows more acetylcholine to build up in the brain. Acetylcholine is a neurotransmitter found in the brain that primarily aids learning and memory.
There are minimal to no side effects and no toxicity, making it generally safe for human consumption. The research found out that it is highly beneficial in providing significant memory improvements for patients with Alzheimer’s and vascular dementia[1].
2. Bacopa Monnieri
BEST FOR VERBAL LEARNING AND MEMORY
Bacopa Monnieri is an herbal nootropic from a plant of the Brahmi family. This has been used hundreds of years ago in many cultures for medicinal purposes.
It boosts cognitive ability and memory building and improving eye-hand coordination. Evidence suggests that it also aids in reducing anxiety and depressive symptoms. One study has shown that daily supplementation of 300mg for 12 weeks have improved participants’ thinking ability and memory[2].
3. Lion’s Mane
BEST FOR CELL REGENERATION
In traditional Chinese medicine practices, Lion’s Mane (from a rare mushroom) is usually used for its brain-boosting effects. Nowadays, Lion’s Mane can be easily found in gourmet food stores. It promotes nerve growth factor synthesis which supports the production of new brain cells.
Studies have shown that daily supplementation of a 750 mg dose over a 16- week period significantly boosts cognitive function, consequently reducing cognitive decline on participants aged 50-80.
Another essential benefit of Lion’s Mane is its ability to improve blood flow for brain health. It was also discovered that it has effects on reducing anxiety and depression.
4. Gingko Biloba
Gingko Biloba is considered one of the first known herbs from traditional Chinese medicine. Until now, it is still widely known for its health benefits. It helps improving blood flow and protects your cells from potential damages and diseases.
Evidence-based studies suggest the benefits of Gingko Biloba in improving memory and thinking. It showcases a positive influence on social behaviors and enhances abilities to function in everyday tasks.
5. Artichoke Extract
This nootropic is made from the extracts of artichoke leaves. Many studies suggest the benefits of artichoke extracts with its neural antioxidant properties. It inhibits the oxidation of harmful chemicals in your brain cells. Several nootropic users have been witnesses of its benefits in enhancing memory.
6. L-Theanine
L-Theanine is an amino acid naturally found in teas, primarily green teas. As a supplement, L-Theanine is known for its effects in reducing anxiety symptoms without any sedative effects. Aside from its benefits in reducing stress, it can also help in reducing neurodegeneration.
In some nootropic users, they stack caffeine and L-theanine because of their benefits. Reports have shown that the mix of the two supplements increases one’s energy and levels of focus. The addition of L-theanine minimizes the negative effects of caffeine such as caffeine-induced insomnia and jitteriness, leaving you in an alert state but still relaxed which is considered perfect ingredients for productivity.
7. Tryptophan
Tryptophan[3] is an essential amino acid that acts as a natural mood regulator. It is usually taken as a pill and a non-prescription aid for depression. Tryptophan works by increasing the amount of serotonin in your brain. Serotonin is also known as the happy hormone.
It is a neurotransmitter responsible for maintaining good balance. This amino acid, when used for this purpose, is typically taken 3 – 4 times a day which is around 8 – 12 in grams. One study also suggests that it aids in reducing memory deficits.
8. Citicoline
BEST FOR FOCUS, ATTENTION SPAN AND MEMORY
Citicoline is considered one of the best natural nootropics for helping with memory. It helps with the production of Choline and Uridine. These are two brain-boosting supplements that occur naturally in the body as RNA and neurotransmitters, respectively.
They support in treating memory impairment and recall. Additionally, improves attention span and overall cognitive decline.
9. Ashwagandha
One of the most widely known Ayurvedic plants is the Ashwagandha. It an herbal nootropic that supports long life and helps with mental capacity.
It has effects on neural protection which prevents the brain from damages and diseases. This plant also enhances memory, spatial and visual memory and reduces oxidative stress.
10. CBD
Cannabinoids are a group of active compounds found in a plant called marijuana. CBD is a non-psychoactive cannabinoid that works to counteract the “high feeling” effects of marijuana.
There are notable components of CBD that inhibit acetylcholinesterase, a substance that promotes the development of β amyloid plaques that are usually found in the brains of individuals with Alzheimer’s and dementia.
11. Ginseng
Also, a popular medicinal herb found worldwide, Ginseng is a plant from the Araliaceae family. It was known to improve mood by reducing stress and increasing blood flow. Additionally, ginseng stimulates brain cells and exhibits anti-inflammatory properties.
12. Rhodiola Rosea
BEST FOR COGNITION AND MOOD
Another well-known traditional Chinese medicine that can help with cognition, mood, and energy is Rhodiola Rosea. Various studies have shown that even with a low dose, it aids a lot in reducing fatigue and improving cognition. However, if taken in higher doses, it was seen as a valuable tool to fight depression.
13. Omega 3 Fish Oil (DHA & EPA)
Omega-3 fatty acids are the most widely researched nootropics supplement[4]. They have been learned to be essential to your overall health and wellbeing. DHA (docosahexaenoic acid) and EPA (eicosapentaenoic acid) are two important types of omega-3.
The two have different functions and effects in your body. EPA is best for reducing inflammation in your body and reducing anxiety and depression symptoms, whereas DHA is responsible for improving mental performance by enhancing the rate and efficiency of the interconnections between the neurons in your brain.
14. L-Tyrosine
L-Tyrosine is an amino acid primarily aids in improving working memory and executive functions by using chemical signalers in the prefrontal cortex. Studies suggested regular consumption for improving athletic performance, particularly for active individuals.
15. Aniracetam
Aniracetam is a compound in a group of the racetam family. It has been used since the year 1970s. It has become a popular choice among nootropic users and it doesn’t require a prescription. It works to enhance overall mood and cognition. It was also known to reduce anxiety, improves memory retention and doesn’t cause severe side effects.
This is not a complete list of the best ingredients you should be looking for essentially good nootropics. This is virtually an overview of most used and well-known nootropics that you can start trying. Remember, everyone’s brain chemistry is different. What works for someone, doesn’t necessarily guarantee that it will work out for you too.
Points to Remember
There are various great nootropics formulas available on the market from numerous supplement manufacturers. Available natural and synthetic nootropics stacks reported by most nootropic users are potentially a good way, to begin with, nootropic stacking.
You can rely on this data to determine what could work the best for you. However, a great deal of research and experimenting is required if you want to make your own perfect smart drug stack.
Keep in mind and carefully consider your exact needs in choosing to ingredient for your stacks. Also, note that synthetic ingredients (although minimal) have more noticeable side effects than the natural or herbal ingredients. Choose what will be the best option for your kind of lifestyle.
Finally, nootropic stacking requires valuable knowledge of each compound you are choosing to mix together. Remember that some nootropics minimize the effects of other nootropics that they are stacked with.
So it’s highly important to learn about the effects that each component has on your body and from there, experiment with several compounds to achieve the maximum ability of your brain functions.
Conclusion
With memory being an essential part of a person’s everyday lives, poor memory performance can be quite troublesome. Fortunately, the rise in the nootropic industry has provided many people the opportunity to improve their memory function, as well as other aspects related to their mental performance.
Even though nootropics are considered one of the best discoveries in the natural supplement industry, not all nootropics deliver similar results.
For this reason, people should know what to look for and at least have a general guideline as to where they should start to look when they wish to buy a nootropic supplement that may help them improve their mental performance.
Nootropics are specifically created to improve brain power in a natural manner and, thus, allow us to focus on our projects without experiencing side effects.
This article featured best nootropics you can find, all you have to do is to decide which one to choose for yourself. We also discussed what a nootropic really is, and considered some important factors that our readers should consider while doing research into a particular product they may want to buy.
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